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Understand target groups with user research and interviews

Meet specific needs and impress clients with user interviews and other methods
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Successful projects start with in-depth user research. The better you know your users, the more precisely you can meet their needs. Targeted user research allows you to glean information about the needs, preferences and behaviour of your target group. From target group analyses to user interviews – our UX specialists use proven and innovative tools to give you valuable insights and a basis for effective design and engineering.

How you can benefit from user research

User interviews

You understand the needs of your users better, thanks to direct, targeted feedback.

User monitoring

To really understand their requirements and behaviour, we monitor and analyse your users in their natural environment – at work, for example.

Usability testing

How easy is your platform or your software to use? With usability tests, we identify potential obstacles, allowing you to harness any potential more effectively.

 

Heuristic evaluation

Tests and experiments identify potential usability problems. Our experts use recognised usability principles as a basis.

User data analysis

How does your target group really use the solutions you offer? We use available user data to show you what your users do and what they need.

Defining benchmarks

What do other companies do? We compare your platform with those of your competitors and identify your strengths and weaknesses, allowing you to set the benchmarks for the future.

“I admire the willingness to find out where we are coming from and to understand the users.”

Denise Borchard Head of CM Processes, Coop

Establish the framework for outstanding user experiences with user research – talk to our experts now.

Contact us

The benefits of user research

  • Better decisions thanks to well-researched data
  • Satisfied users, as you understand their needs
  • Efficient processes, shorter development periods and fewer resources
  • Continuous feedback and user analyses for targeted further development

FAQ

User research provides the basis for sound product decisions by revealing users' needs and behaviour. These FAQs look at research approaches, interviews and tests, and how they contribute to more targeted digital solutions.

We look forward to hearing from you

We are pleased that you are interested in our services. Do you have any questions or a specific project idea? Tell us about it – with no commitment on your part. Our experts will contact you as soon as possible.

Glossary

User-centred software development is based on solid evidence rather than assumptions. This glossary explains the methods and data sources that make contexts of use easier to understand, and allow product and design decisions to be based on sound evidence.

Target group analyses

Target group analyses examine the characteristics, needs and behaviour of relevant user groups. They help base product decisions on verifiable evidence rather than on assumptions.

User interviews

User interviews are qualitative conversations with users or potential target groups. They provide insight into expectations, problems, decision-making processes and real situations of use.

User data

User data is information about how people use a digital offering. It can include qualitative observations or quantitative usage data and serves to improve product decisions.

Benchmarks

Benchmarks are comparative figures or reference points used to evaluate digital products, features or user experiences. They help identify strengths, weaknesses and potential for improvement relative to the market or competitors.

Further services in the user experience design sector

UX Consulting

We help companies and start-ups to effectively embed UX in their strategy and organisation.

UX as a Service

User-friendly, appealing, intuitive – the goal of our UX experts.

User Interface Design

Create intuitive user interfaces and positive user experiences with UI design.

MVP & MMP

Minimum products, maximum effect – clear steps to the marketable product.

Information Architecture

A successful information architecture facilitates an improved user experience.

Usability Testing

Usability testing and optimisation for satisfied users and higher conversion rates.

Innovation Methods

For creative minds – agile processes, tangible results and innovative, impressive solutions.

Design Concept & Prototyping

Ideas put through the mill – testing designs, evaluating user feedback and improving usability.

Design Systems

Simplify design communication and implementation with structured design systems.
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