Usability testing and optimisation

Usability testing and optimisation for satisfied users and higher conversion rates

During usability testing, genuine users perform tasks in an app and provide feedback, enabling identification of usability issues. We use insightful usability tests to identify weak points and obtain valuable feedback. Based on these findings, we develop targeted optimisation strategies aimed at improving the usability of your app and increasing the efficiency and level of satisfaction of your users.

Three steps to successful usability testing

Testing

Perform usability tests to evaluate the usability and identify potential for improvement.

Optimising

Devise clear recommendations and rectify identified usability problems.

Analysing feedback

Obtain and analyse user feedback and continuously improve usability.

“Our focus is on usability. To be efficient, the tool needs to be fast and easy for the target group to use.”

Caspar Andri Largiadèr Founder, FieldWalk

Optimise usability and improve user satisfaction. Identify and rectify usability issues together with our expert team.

The benefits of usability testing

Improved usability for loyal, satisfied users
Greater efficiency and productivity due to an optimised user interface
Early-stage identification and rectification of usability problems
Competitive advantage thanks to user-friendly design
Iterative testing and optimisation encourage innovation

FAQ

Usability testing uncovers barriers to use before they affect how well software is accepted. These FAQs look at the right time to test, identifying problems early, and how improved usability affects success in use.

We look forward to hearing from you

We are pleased that you are interested in our services. Do you have any questions or a specific project idea? Tell us about it – with no commitment on your part. Our experts will contact you as soon as possible.

Glossary

The quality of a digital application shows above all in how it is actually used. This glossary explains the key approaches to evaluation and optimisation that help identify usability problems systematically and improve user experiences for the long term.

Usability barriers

Usability barriers are obstacles that get in the way of users understanding, operating, or completing tasks. Testing can bring them to light, so that they can then be reduced in a targeted way.

Conversion rates

Conversion rates measure the proportion of users who complete a desired action. In a usability context, they can indicate whether usability problems are getting in the way of important conversions.

Optimisation approaches

Optimisation approaches are concrete measures used to address identified weaknesses. They can relate to content, interactions, processes, or the design of a user interface.

Digital touchpoints

Digital touchpoints are points of contact where users interact with a digital offering or a company. Their quality shapes perception, efficiency and satisfaction throughout the experience.

Further services in the user experience design sector

UX Consulting

We help companies and start-ups to effectively embed UX in their strategy and organisation.

UX as a Service

User-friendly, appealing, intuitive – the goal of our UX experts.

User Interface Design

Create intuitive user interfaces and positive user experiences with UI design.

MVP & MMP

Minimum products, maximum effect – clear steps to the marketable product.

Information Architecture

A successful information architecture facilitates an improved user experience.

User Research

Meet specific needs and impress clients with user interviews and other methods.

Innovation Methods

For creative minds – agile processes, tangible results and innovative, impressive solutions.

Design Concept & Prototyping

Ideas put through the mill – testing designs, evaluating user feedback and improving usability.

Design Systems

Simplify design communication and implementation with structured design systems.

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