Successful market launch with the MVP and MMP

Minimum products, maximum effect – clear steps to the marketable product

Success from the start – minimum viable products (MVPs) and minimum marketable products (MMPs) are key steps on the way to developing and launching a new product. With the MVP, you validate your basic assumptions and obtain valuable user feedback. The MMP takes your product to the next level as you make it market-ready with an attractive value proposition. Our UX experts support you in ensuring that your product strikes the right balance between functionality, value and commercial viability.

MVP and MMP with Ergon

Developing the MVP

Together, we develop an MVP that reflects the core functions of your products and delivers valuable user feedback.

MMP strategy

With the right strategy, we turn the MVP into an MMP – ready for a successful market launch.

Analysing feedback

We collect and analyse user feedback, and use it to reflect on and continuously improve the product strategy.

Iterative products

Developing and improving your product iteratively leads to long-term success.

The benefits of the MVP and MMP

Minimised risks, optimised investments
Shorter time-to-market with focused development and iterative feedback loops
User-centred development with continuous feedback
Products that meet actual market needs
Valuable insight into important functions and features to ensure market success

FAQ

MVPs and MMPs enable step-by-step product development with early feedback from the market and users. These FAQs look at validating assumptions, the move to market readiness, and how iterative decisions help reduce development risk.

We look forward to hearing from you

We are pleased that you are interested in our services. Do you have any questions or a specific project idea? Tell us about it – with no commitment on your part. Our experts will contact you as soon as possible.

Glossary

Developing digital products calls for a careful balance between speed, learning and market readiness. This glossary explains product strategy concepts used to test assumptions, incorporate feedback, and develop solutions in a targeted way.

Minimum viable products

Minimum viable products are early versions of a product with a deliberately reduced set of features. They are used to test key assumptions with as little effort as possible and gather user feedback.

Minimal marketable products

Minimal marketable products go beyond initial validation and offer enough value to enter the market. They focus on a clear value proposition and a level of quality that matters to the market.

Time to market

Time to market refers to the period from a product idea or its development through to its availability on the market. A short time to market can be important for getting feedback early and seizing market opportunities.

Value proposition

A value proposition describes the concrete benefit a product creates for its target group. It helps align features and priorities with the value users expect.

Feedback loops

Feedback loops are recurring cycles of feedback, evaluation and adjustment. They make it possible to keep aligning product decisions with insights from users and the market on an ongoing basis.

Further services in the user experience design sector

UX Consulting

We help companies and start-ups to effectively embed UX in their strategy and organisation.

UX as a Service

User-friendly, appealing, intuitive – the goal of our UX experts.

User Interface Design

Create intuitive user interfaces and positive user experiences with UI design.

Information Architecture

A successful information architecture facilitates an improved user experience.

Usability Testing

Usability testing and optimisation for satisfied users and higher conversion rates.

User Research

Meet specific needs and impress clients with user interviews and other methods.

Innovation Methods

For creative minds – agile processes, tangible results and innovative, impressive solutions.

Design Concept & Prototyping

Ideas put through the mill – testing designs, evaluating user feedback and improving usability.

Design Systems

Simplify design communication and implementation with structured design systems.

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