What digital banking trends can do

10.05.2023

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Customer-centric ecosystems, cloudification and data analytics are all powerful tools for increasing customer loyalty. But they’re complex and interconnected with many other domains. What precisely can cloudification do? How do banks’ customers profit from data analytics? In the following overview you’ll find all the answers at a glance and learn what to look out for if you decide to embrace the trend.

	Ecosystems	Cloudification	Data analytics
Added value for bank customers	Focus on offering comprehensive solutions to customer problems Customised financial and banking solutions Plus expanded innovative products/services in context Access to third-party offerings	Better service availability Better service reliability Scalable solutions mean lower costs Improved support options	Personalised offers and services Faster, more efficient processes Better security and data privacy Greater transparency and trust Improved customer experience
Added value for the bank	Customer-centricity Bank more relevant to customers’ everyday lives Easy integration of services and systems Flexibility and agility Services and products more monetisable	Productivity gains mean lower costs Reduction in IT operating and IT infrastructure costs Automation effects cut time to market Scalable services and flexibility Innovation and rapid implementation of new technologies	Fast decision-making Efficiency gains and reduced costs Personalisation and customer-centricity Better risk assessment and risk management Detection of fraud and money laundering
Requirements/content	Scalability Security Compliance with regulatory requirements Interoperability Flexibility Integration	Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Software as a Service (SaaS) Business as a Service (BaaS) Scalable, flexible architectures	Data processing and storage infrastructure Data integration and management tools Analysis and reporting tools Artificial intelligence and machine learning Security and data privacy tools Governance

Boost customer loyalty?

These three trends will help make it possible. We have the necessary know-how to turn trends into practical solutions.

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What is true of high-performance sport also applies to the fintech sector: it is not overall vision that determines success, but skill at overcoming challenges. The Tenity masterclasses show participants the three most common challenges and how start-ups are overcoming them.

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What digital banking trends can do

These three trends will help make it possible. We have the necessary know-how to turn trends into practical solutions.

More on this topic